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• NC Tourism Leadership Conference

  • Start
    November 15, 2023
  •  
    1:30 PM
  • End
    November 16, 2023
  •  
    9:00 PM
  • Location
    The Westin Raleigh-Durham Airport

  Register

  AGENDA

  Wednesday, November 15th, 2023

  2:00pm	NCTIA Board Meeting
  3:00pm	TEFNC Board Meeting
  5:30pm-6:30pm	Welcome Reception, Sponsored by Media One
  6:30pm	Dine Around
  6:45pm-8:30pm	NCTIA Public Policy Dinner  additional fee required

  Thursday, November 16th, 2023

  8:00am-9:00am	Dana Clark Graduation Ceremonial Breakfast
  9:30am-10:15am	Visit NC Marketing Update, Wit Tuttell
  10:30am-11:30am	Culture, What's the Big Deal?, Mike Robertson, Media One
  12:00pm-1:00pm	Lunch, Sponsored by Visit Raleigh
  1:15pm-2:45pm	Legislative Session, Brian Lewis & Sky David, NCTIA Lobbyists
  2:45pm-3:00pm	Break
  3:00pm-4:30pm	AI for the Travel Industry - Transform for the Digital Age, Jim Spellos
  6:30pm-7:00pm	Cocktail Reception
  7:00pm-9:30pm	NCTIA Tourism Achievement Awards Banquet

  Featured sessions

  AI for the Travel Industry -

  Transform for the Digital Age

  Jim Spellos

  

  Since ChatGPT exploded in our lives in 2022, Artificial Intelligence (AI) is already having a significant impact on the tasks  and requirements needed for today’s education and professional work, including within the hospitality industry.  While many are fearful that AI will replace the need for many, the reality is much more nuanced than what many are preaching, though the skill sets and tasks required are evolving.  Attend this session with Jim Spellos to keep up the various tech tools that will impact your career moving forward.

  
  

  NCTIA Public Policy Dinner,

  Wednesday, November 15th, 2023

  NCTIA is launching a unique event to the Tourism Leadership Conference, featuring an exclusive dinner where NCTIA members and influential state legislators convene for intimate conversations on tourism policy. Following the dinner, a brief ceremony will be held during which NCTIA will unveil the recipient of the Tourism Legislator of the Year Award. Participation in this event requires an additional fee of $500.00 per person, with the proceeds earmarked to bolster NCTIA's public policy initiatives. 

  
  

  Visit NC Marketing Update

  Wit Tuttle

  

  Join us for an insightful session as our chief marketing guru, Wit Tuttle, unveils the upcoming trajectory of North Carolina's marketing efforts. Wit will delve into the most current trends in tourism and offer invaluable perspectives on the state's marketing strategies. This highly anticipated session will also unveil fresh and exciting collaborative opportunities for North Carolina's destinations, attractions, and businesses.

   

  Legislative Session

  Brian Lewis and Skye David

  

  NCTIA lobbyists will be revisiting one of the most eventful sessions in the history of the NC General Assembly. Their focus will be on legislative matters that were left unresolved and highlighting the significant changes that were implemented during this session. This program, like in previous years, will feature special guests. Notable past guests have included influential legislators such as Senator Phil Berger, Senator Paul Newton, Senator Todd Johnson, and Representative Jaison Saine. Brian and Skye, the hosts of the NCTIA-sponsored "Do Politics Better" podcast, are renowned for their ability to combine entertainment with valuable insights during these sessions. 

  
  

  Culture, What's the Big Deal? 

  Mike Robertson

  Is Culture really important? How much does it really matter to an organization or the people working there? Culture eats strategy for breakfast. Come hear what the data is suggesting and learn about 4 steps that any organization can utilize to start and create its own culture from MediaOne's Mike Robertson.

  
  

  Dana Clark Graduation Ceremonial Breakfast 

  

  Dr. Dana Clark is graduating from his role as professor extraordinaire at Appalachian State University after serving since there since 1991. His impact on North Carolina's tourism and hospitality industry and the countless students he has guided and inspired over the years is truly remarkable. Join us for breakfast on Thursday morning as we celebrate Dr. Clark and his contributions.

  
  

  Lodging Information

  Book your room at the Westin Raleigh-Durham Airport at the special rate of $209.00 a night, as a part of the NCTIA Tourism Leadership Conference Room Block! Reserve your room here. 

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