The purpose of the Tourism Achievement Awards is to honor and showcase innovation, best practices, creativity and noteworthy accomplishments from our members. Individuals and destinations are both recognized at the NCTIA Annual Awards Banquet. Congratulations to our 2021 recipients for a job well done!


2021-2022

DMANC Rising Star

Rachel Whitten, CMP
Greenville-Pitt County CVB

One award given annually to a member bureau or staff member who has worked a total of 3 years or less in a North Carolina bureau and has made an immediate significant impact to his or her organization and to destination marketing in North Carolina.


Tourism Excellence Award for a Business 

New Frame, LLC

This award recognizes a business or organization that enhances the statewide promotion of travel to North Carolina. The primary effort may have been for the benefit of the business or organization but must have unquestionably and materially benefited travel promotion and/or development across the State of North Carolina.


Tourism Excellence for an Individual

Sam Jones
BBQ & Skylight Inn

This award recognizes an individual from the private sector who has performed an apparent service to the development and/or promotion of travel to North Carolina. That service must have transcended personal gain. No government official, government employee or government agency can be considered for this award.


NC Visitor Attraction of the Year

Blue Ridge Parkway

This award recognizes a North Carolina visitor attraction that exemplifies excellence and sets the standard for an exceptional visitor experience. The successful nomination will include examples of community engagement, visitor interaction and a history of positive impact on visitation.   

Innovation Award

Greater Raleigh CVB

Judges select one submission which exemplifies an innovative approach to communication, organization or promotion. 


Best of Show

Currituck County Travel and Tourism

Judges select one shining example which best exemplifies the complete package of innovation, creativity and results. 



2021-2022 Tourism Achievement Awards

The purpose of the Tourism Achievement Awards is to honor and showcase innovation, best practices, creativity and the results accomplished through our industry’s marketing efforts.

Leisure Marketing

 Category

 Place

 Winner 

 Title

 Large Bureau Gold Wilmington & Beaches CVB Fall is the New Summer 
  Platinum Currituck County Travel & Tourism Simply Corolla, Find Yourself Here 
 Medium Bureau Gold Rutherford County TDA Travel Guide
  Gold Watagua County TDA Explore Boone Winter Campaign
  Platinum Visit High Point Shop Safely in High Point
 Small Bureau Gold  Visit Lake Norman Escape to the Lake
  Platinum Visit New Bern Leisure Campaign

Meetings and Conventions Marketing

 Category

 Place

 Winner 

 Title

 Large Bureau Gold Greater Raleigh CVB Half Hour Hangouts
  Platinum Greater Raleigh CVB Virtual Meeting Professionals Summit
 Small Bureau Gold  Johnston County Visitors Bureau Digital Meeting Guide
  Platinum Greenville-Pitt County CVB We're Ready to Welcome You Back

Group Visitor Marketing

 Category

 Place

 Winner 

 Title

 Large Bureau Gold Currituck County Travel & Tourism African American Experience of NE NC
  Platinum Greater Raleigh CVB ESports Promotional Video
 Small Bureau Gold  Visit New Bern Try on Wedding Bells
  Platinum Greenville-Pitt County CVB Little League Softball World Series

Community Stakeholder Communication

 Category

 Place

 Winner 

 Title

 Large Bureau Gold Discover Durham Durham Delivers
  Platinum Greater Raleigh CVB Tourism U
 Medium Bureau Gold Visit Lake Norman LKN Online Store
  Platinum Visit High Point High Point Food Mob
 Small Bureau Gold  Granville County TDA Virtual Gatherings
  Platinum Johnston County Visitors Bureau JoCo Strong Crisis Community


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